Performance Marketing Manager – Precision Marketing

Beiersdorf is seeking a performance marketing professional for a seven-month contract to lead precision marketing activities and optimize digital campaign performance. The role focuses on planning and executing full-funnel campaigns, developing audience strategies, selecting effective media channels, defining KPIs, and maximizing campaign ROI in line with business objectives.

Responsibilities include managing media agency performance, coordinating with category, influencer, and e-commerce teams, developing campaign measurement frameworks, monitoring attribution and tracking capabilities, and analysing post-campaign results. The successful candidate will translate performance insights into actionable recommendations, strengthen reporting processes, and promote a test-and-learn approach to audience, channel, creative, and media optimization.

Candidates should have recent brand-side performance marketing experience, preferably preceded by media agency experience. Strong analytical skills, digital campaign planning expertise, and knowledge of advertising technologies such as Google Marketing Platform (GMP), Demand-Side Platforms (DSP), and Data Management Platforms (DMP) are required.