Marketing Analytics AI research Contributor

Aptura is seeking experienced Marketing Analytics Subject Matter Experts to help evaluate and improve AI systems using realistic Excel-based marketing tasks. Professionals with hands-on experience in customer acquisition cost (CAC), attribution, campaign performance analysis, and marketing data modelling can apply their expertise to assess how accurately AI performs real-world marketing analyst work.

Key Responsibilities

Create realistic Excel tasks based on professional marketing analytics experience.

Extend existing models, troubleshoot broken spreadsheets, and build models from briefs.

Complete each task independently to establish a correct reference answer.

Develop precise yes-or-no evaluation criteria to assess AI-generated results.

Work with reviewers to refine and validate evaluation tasks.

Key Requirements

Minimum 3 years of experience in marketing analytics, growth marketing, or performance marketing.

Experience across paid, organic, or lifecycle marketing channels in B2B or B2C businesses.

Advanced hands-on Excel skills, including CAC payback, data cleaning, data reshaping, pivot tables, and chart selection.

Strong written English communication and attention to detail.

Willingness to learn about AI evaluation and assessment methodologies.

Contract Highlights

Fully remote with a flexible schedule.

Independent contractor engagement.

Weekly payments following task completion.

Potential to complete additional tasks depending on project needs and performance.

Application Process

Applicants must submit their details and CV, attend an available 30-minute group walkthrough, and create an original task with human-built input workbooks. AI-generated task briefs and input workbooks are not permitted. Selection is subject to review and written approval of the proposed task; onboarding does not guarantee an offer.