Measurement Lead – Marketing Effectiveness Consultant

DATAHEAD is seeking a senior Measurement Lead / Marketing Effectiveness Consultant for a six-month contract in Dubai. The consultant will lead a major Marketing Mix Modelling (MMM) programme, coordinating internal analytics teams and external modelling partners. Responsibilities include reviewing model assumptions, outputs and validation, challenging analytical findings, translating complex data into commercial insights, and recommending effective media and marketing strategies. The role involves presenting insights to senior stakeholders, supporting media planning decisions and contributing to experimentation, brand lift and conversion lift studies. Candidates must have strong MMM knowledge, marketing effectiveness experience, stakeholder management capabilities and excellent communication skills. GCC media experience is highly desirable.