B2B Marketing Specialist

Seeking an experienced B2B Marketing Specialist to drive demand generation, execute integrated marketing campaigns, improve lead conversion, and generate measurable pipeline growth. The role involves CRM-driven marketing, campaign optimization, performance analytics, and collaboration with sales and regional stakeholders.

Key Requirements

5+ years of experience in B2B marketing, demand generation, or campaign management

Experience in technology, SaaS, financial services, payments, or complex B2B industries preferred

Hands-on experience with Microsoft Dynamics CRM

Proficiency in Tableau or similar analytics tools

Strong understanding of lead lifecycle management, MQLs, lead scoring, and nurture programmes

Experience developing data-driven marketing strategies and demand generation content

Familiarity with Eloqua, Wrike, Swoogo, or similar marketing automation and event platforms is an advantage

Excellent communication, stakeholder management, project management, and analytical skills